Local SEO Guide for Real Estate Website Lead Generation

by admin | September 7th, 20 | Local SEO, Real Estate Website Design & Marketing, SEO & Marketing Tips

Fed up of cold calling and follow-ups? Let’s go for Local SEO Guide for Real Estate website lead generation.

No real leads generated even after a whole day of effort?

Well, Real estate industry is tough and competitive

That’s why Local SEO (Search engine optimization) is the perfect solution to real estate Leads.
Organic SEO helps you to list your business online and generate organic leads 24*7. It helps in promoting your business so, you no longer have to place calls for the whole day and meet dis-interested or unqualified prospects.

As you know SEO works on a larger scale, whereas real estate agents want local search results. That’s why we have Local SEO for the real estate industry. Local search results are based on GEO proximity or if the user has mentioned location than relevant pages with matching keywords and better rankings will end up first.

But, there are various factors that affect your local SEO rankings, such as:

  1. SEO Audit
  2. Get into Google 3 Pack 
  3. Register with Business Listings & Directories
  4. Post Local Content On Your Blog
  5. Social Media

1. SEO Audit

First of all, we need to audit your website, according to SEO ranking factors. You need to check if you have essential features required for a real estate website or not. Because Local SEO has some similar ranking factors as SEO. Verify that if your website is optimized with On-page SEO ranking factors, as well as for off-page SEO ranking factors.

I have provided the SEO ranking factors checklist:

  • Keyword Research & Analysis
  • Heading Tags
  • Image Optimisation 
  • Visual Elements
  • SEO friendly URLs
  • Mobile Optimisation
  • Content Optimisation
  • Redirects
  • Broken Links
  • Inbound Links
  • Outbound Links
  • Social Sharing Buttons
  • Meta Description
  • Robots.txt
  • Sitemaps.XML
  • Schema
  • Page Load Time
  • Bounce Rate & CTR

A fully optimized website should check all these items, for a detailed description read On-Page SEO Guide

If you don’t have a website or don’t know how to get it optimized, hire a Web Development Company like digitalwebsitedevelopment.com, to create a flawless website that is SEO optimized.

2.Get Into Google-3 Pack

Google 3-Pack is Google my business page, Google Maps & Google+, Register on all three of them for better local SEO results.
This 3-pack not only provides you top tier visibility but also creates a snapshot of your real estate business, provides map directions and also stars rating reviews.

If your website is SEO Optimized properly and you have the Google 3-pack, there are high chances you land up of the first 3 rankings. Just make sure you put in the right information, cross-check Information such as – Telephone number, Description, Working Hours, Physical address, etc. as once registered they can’t be changed easily. If you don’t have an office, provide your home address, so that the Google My Business Verification code will be mailed to you. Try to make description catchy and informative Google my business profile, you can also add some Images of your properties, for better results.

3.Register with Business Listings & Directories

To gain credibility and outbound links, register at various real estate listings and business directories online. 

Register with name, contact information, address, website link, descriptions and some allow content too. Make new accounts on various listings websites and directories, and keep the information somewhere, because you need to check and update them regularly.
Reply to comments and reviews. Keep a check for new opportunities as these websites might open anytime. 

Check for any pre-existing listings in your name, because broken, outdated or spam links might lower your local SEO ranking.
Include logos of listings on your website to make your website more reliable by showing users you are a verified and trusted real estate agent.
Claim your listings at following:

  • Zillow
  • Trulia
  • Yahoo! Homes
  • Realtor.com
  • Zoocasa
  • RedFin

Some Directories are

  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • White pages
  • Superpages.com
  • CitySearch

4.Post Content on Your Blog

Start a blog to target more local audience, and grab their attention by posting more and more local content. Like Business owners, local news, local crimes, videos etc, Local content will get you the right audience at the right place i.e., your website.

You can post videos of anything new happening around your town, and provide your feedback through live tours, tourist spots, etc.

You can interview local business owners; this will increase your goodwill in front of customers as they will be able to relate and connect to people and understand more about the neighborhood. You can also post informative content like restaurants, shopping spaces, schools hospitals, etc.
Just generate content to let people know more about the neighborhood as well as promote your company and get a better ranking in Local SEO. It’s like a Win-Win for you.

5.Social Media

This goes without saying that social media is one of main aspects of any SEO; it’s not a direct one though.

Social media helps you spread more and more information about your company, and you can also promote your blog on various social media platforms, they help you in generating new concept base ideas too.

You can use various features for different purposes like share stories on Instagram, with the geotags and show your properties, make boards on Pinterest, using Facebook groups and various hashtags and descriptions as well as other geotagging features.
They not only generate traffic but also spread trust and this traffic can be easily converted into clients.

Once you are done with all the steps you can see the effect of Local SEO, I won’t say the leads will come flooding, but it would be better than before, as the directories and promotion will help land some actual leads which have potential. The SEO ranking factors are very important, so if you’re not an SEO expert it’s better to get a real estate SEO expert,  who can help you with it as prevention is better than cure, right?

Don’t know how to do any of those? Don’t worries leave it to us! We specialize in Web development, SEO & digital marketing!

Let us get the best results for your website, whether it is

Contact us @ Email : info@digitalwebsitedevelopment.com

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