Learn to Market Your Heating, Cooling & AC Repair Business Online
Here are several marketing ideas for HVAC contractors that can be used for creating more leads. Follow these carefully and you can attain the desired results in the long run.
Competitive analysis of the market
You need to evaluate your website performance and speed and then locate the areas where improvements are necessary. Then determine the available social visibility and search engine real estate.
This will help you in understanding how your current activities are pushing down potential customers. Try pinpointing various online advertising strategies that can help and start making a plan for their execution.
Make sure that your website is mobile-friendly
More than 80% of traffic on your website is using mobile phones to look at what you are offering. You need to make sure that every potential client visiting your site should get a premium experience. Even Google ranks those websites on the top which have a mobile-friendly interface.
Make sure your website is secure
94% of all page one search rankings are now HTTPS which means that they are not HTTP. Google started ranking secure websites in 2014 and announced that they are stepping towards a more secure web. Overtime site security issues have grown and nobody likes risking their data, therefore you need to assure that all your sections are completely secure.
Increase your loading speed
More than 70% of visitors will leave your page and it takes more than 10 seconds to load. People don’t like to wait for websites to load and they expect fast responses. So, you need to make sure that your website doesn’t give them a bad experience in terms of speed.
Construct Social Media pages
Having a reputed social image on various handles is very important. Start earning reviews on all social media platforms and then paid campaigns to energize the fan-base of your page. This will give your brand a personality and awareness about your services will spread rapidly.
Invest in Local SEO practices
This includes optimizing online business listings, your website, and social media listings for local search results on various search engines. When you combine content marketing with Local SEO practices, your business will start showing up in the Google Maps results and soon you will rank in the top 5 HVAC contractors.
Invest in video marketing
This is one of the most effective methods of building an online image. When you present a combination of audio and visual aspects in front of the end consumer, they tend to retain it for a long. Videos have a higher click rate and they will help you in forming a distinct image of your brand.
Track, Test, Tweak & Repeat
Keep tracking your website performance using different tracking tools available with you. This will provide you a data baseline and you will be able to measure the true results.
Keep testing variations of your strategy because that will help you in creating unique solutions to customer problems. Over time, these methods may develop into ways of attracting more and more clients to your HVAC Website.
Continually tweaking and optimizing your campaigns is very critical for enhanced performance and better future results.
HVAC SEO process for heating and cooling businesses
Here is an overview of how our SEO service for HVAC Companies function.
Researching your company and the competitors alike
Your strategy will start with thorough research about all the important aspects of our respective managers. These will be online and offline competitors, your goals, your services, your company details, and your targeted audience. Feel free to share everything because we maintain complete confidentiality in every step of marketing.
Auditing the current strategy that you follow
The manager will assess your current techniques based on rankings, traffic, keywords, backlinks, on-page, and off-site optimizations. This will help the manager to update the list of changes required and critical actions that needs to be taken.
Optimizing your site and local citations for SEO
This will include:
1. Creating a Google My Business Account
2. Editing and removing the duplicate present lying on your website
3. Incorporating valuable keywords and backlinks in targeted content paragraphs
4. Creating fresh content if required
5. Promoting the content on social media through various influencers and celebrity pages
6. Optimizing the images on your site along with building a sitemap for you.
Measuring the SEO performance
The manager will continuously measure and evaluate the performance in the entire process which will be presented before you in an easily-to-understand report.
Making Improvements with Campaign-specific data
In the entire journey, your manager will keep on improving your online presence by searching for new keywords, redesigning the old pages, and integrating newly structured data. These continuous changes will help in increasing your search visibility and you move ahead of your competitors.