Search Engine Optimization includes both on-page ranking factors as well as off-page ranking factors. On-page SEO includes all that you do on the website, as the name suggests.
And Off-page SEO is what you do promote that website, away from that website. Like Social media, guest blogs, back linkings, etc.
Off-page is not just about links. Yes, it mainly consists of linking your website here and there, but there are many other Off-page SEO techniques like it also involves some quality feedback from others, and also about how to get those links! Off-page is basically about Google’s understanding of what others think of you. Like we make perception of others by what people think about them, the same way Google’s makes his perception too. Judgy Google, right?
Well, it’s just to check relevancy and user satisfaction. Because why would people share your content if it’s not good?
So, let’s start off with Off-page SEO checklist:
- Link Building
- Content Marketing
- Video, Image, Infographics Submissions
- Social Media
- Guest Blogs
- Blog Directory Submission
- Interact on Forums & Blog
a. Internal Linking
Audit and optimize your internal pages, the hierarchy of pages and try to make a proper link between them. Like which ones are more important should be linked to the home page and then the flow goes the same way. Try to link your pages to other relevant pages from your website, like if I have a Blog about Off-Page SEO, I will try to include and link my On-page SEO and Local-SEO blogs somewhere, like internal linking, not only tell that these pages are connected but also helps crawlers to index those pages and mark you high on relevancy.
I know this is more of an on-page SEO ranking factor but, it’s part of the link building and back linking process. Like interlink your SEO landing pages to each other, now if you link one page, all gets connected like a chain, that’s how Internal linking provides you benefit.
So, try to link important pages to your homepage.
This is the most important off-page SEO ranking factor, why? because this is how Google understands how relevant and good your site is. The more number of backlinks the more better your page is. But, organic backlinks from reputable sources are advised because spam back-linking or weak ones can get negative results for you.
So always try to get backlinks from reputable and relevant sources.
Back Linking Checklist:
- Global or Marco: Backlink from more popular and authoritative.
- Local and niche: Links from your niche, your industry will benefit you more.
- Link Quality and number: The quality of the link matters more than quantity. If you get one link from government sites, education field or non-profits, that is more valuable than 100s of link from any website.
- Trust: The links should be from trustable sources, one spammy link can lower your ranking, so always check where are your links coming and going.
- Anchor text: It’s mainly what link says. the words in the link say what that site is about. make sure you put the right keywords in it.
- Contextual Links: Links in main content matter more than sidebar or the end.
- Do follow: Google doesn’t count no-follow links, so make sure you have Do-follow links more.
Confused with all internal and back-linking? As all this is not a day’s work, it’s a continuous process to check and update your links, both internal links, and backlinks. So, Ask an SEO Expert, Like us to help you out! Who can make you understand, as well as work for the benefit of your company.
Links are the main factor but there are many factors through which you can generate those links. Have high-quality content that is consistent, rich in keywords and it should be shareable. So that whoever likes can share it and it can link back to you. Content should be a bit authoritative and unique which catches the viewer’s attention and establishes your leadership. Make sure it contains keywords, do keyword research and analysis properly choose the right ones for your niche so that it can reach your audience.
Submit good quality, original media (videos, images or infographics) on various platforms that are high-quality PR sites that will help you get good backlinks. As you generate these types of content make sure you get more and more attention to these because various sites use these for reference purposes, which will help you in the long run.
Always remember to put proper title, description, tags, and links. You can also share some documents or PPT on various sources.
4. Social Media Engagement
Social media is not a direct SEO ranking factor, but then again it helps in bringing those factors, like links.
If you have actually good content which people would like to share and spread more and more. Voila! you will get many authentic backlinks from those shares. But your content should be that qualitative that people would want to share it. The size doesn’t matter, it could be a quote or a blog, till the time it has a link in it, it’s beneficial for you.
So, always plan a fresh yet trending and compelling social media strategy, because they don’t say it for fun that Social media is the platform to promote your business
5. Guest Blogs
There are many website and blogs which allows guest blogging of similar niche, check out various blogger’s or influencer’s recommended ones, Make sure they have good reach. Write some good quality content and pitch them for the same. Focus more on content and don’t stuff too many links, include some very relevant good quality links to your articles or blogs in it. This is one of the ways you can get to generate relevant links and get noticed.
Make sure the website is relevant, engaging and have good traffic on it.
Find some influencers in your niche who not only have a large number of following but also have an influence on people, like the followers should be engaging and interested in their posts. Get the influencers to post about your website or blog on their posts and include the relevant link with it. So, you can get more attention from your target audience and some backlinks too. Just make sure you provide good content and link as discussed above.
You can also check if they have any broken links, to which you have relevant content, so you can contact them providing better content in place of the broken link, as nobody wants broken links connected to a website. This is like a loophole but it requires more effort.
7. Blog Directory Submissions
Blog directory submissions are trick sometimes, so always be careful that you choose relevant and good quality directories. You don’t want any spam ones as they will only provide you negative results. Register and submit on the good ones, they take some time to give the results but they are effective in the long run.
8. Interact on Forums and Blogs
This is not an SEO ranking factor, it helps you get recognition in your industry and make people understand how you provide value to others. When you comment on others’ blogs or forums, never ever include a link, always post informative or feedback comments, join the conversations threads to provide value. In an honest effort, you might catch a blogger’s or influencer’s eye and that will help you form leadership and get recognized, which will help you to promote your content and to bring backlinks to your website. ex: Reddit, Quora, etc
This is a long process, but it gives you double benefits, backlinks as well as recognition and goodwill in your niche.
There are many other factors for Off-page SEO which help you get backlinks or promotion, off-page is all about getting more and more attention from platforms other than your website.
To rank above in search engine listings, you need a complete knowledge of On-page SEO, Off-page SEO as well as Digital marketing. Like your website should be optimized according to your industry and target audience, your promotion should be target audience based.
You can do events, campaigns or giveaways to attract your viewers and also you can provide a link to others in the niche and maintain good relations, which can help them return the favor. Keep generating unique content and notice what’s going on in the market.
The most important for any business is to build a digital presence whether it be through a mobile application, web application or E-commerce website or normal website development.
So, if you’re still wondering how to get all this done! Just Contact us @ Email: email@example.com