Keyword Research For Real Estate

by admin | September 7th, 20 | Real Estate Website Design & Marketing, SEO & Marketing Tips

Real estate is a very competitive and dynamic industry, it’s very important to keep up with the changing trends and technologies. SEO is one those things, Search engine optimization is very important to maintain your digital presence as well to land on Google’s first page, which will help you get potential leads and increase your business. Very fist and important step of SEO is Keyword Research for Real Estate Website. After well performed keyword research, both On Page SEO and Off-page SEO are equally important, and they have various ranking factors that make it possible for you to get chances of landing on Top 3 search engine listing. As for your industry- real estate this is not all, you need to consider Local SEO Ranking factors as well.

So, one common and the most important factor is the keywords! The keywords you put to describe your website and content is very crucial. As for you to land on the search engine’s page, you should have the keywords that your target audience searches for. It’s very important to consider keywords in real estate, as for more local response you need different-different types of keywords! Don’t know anything about Local SEO and marketing of real estate? Ask us!

Develop a proper keyword research strategy for real estate business, using different types of keywords.

  1. Generic keywords
  2. Local Keywords
  3. Hyper local Keywords
  4. Long-Tail Keywords
  5. LSI keywords

1.Generic keywords

mean normal short terms like “ real estate”, “houses for sale” etc, which are effective but not very, as they are very competitive and common. There will be 1000s of results for them, which means the conversion rate will be low.

2.Local Keywords

mean when you make it more specific mentioning city or area in which the property is available, so whenever someone searches for keywords like “house for sale in New Jersey” or “real estate new york”. This decreases the number of results as well as competition,  so the conversion rate is higher. So, to increase your keyword search volume, try to include city or area name in your keywords.

3.Hyperlocal keywords

mean when you specifically mention the details like is it a 2 bedroom apartment or a condo or which township it is in. For example, someone searches for a “2 bedroom apartment for sale in sky heights township”. This is specific and would be very less competitive compared to generic, and will provide you a better conversion rate.

4.Long Tail Keywords

are usually local and hyperlocal keywords, they don’t have large search volume but the intent is high. so, when someone searches for these long-tail keywords they are warm leads who just need a little effort and are very specific about what they want. Long-tail keywords conversion rate is high than short generic terms. As long-tail keywords contain 3+ keywords, both local and hyperlocal.

5.LSI keyword

means Latent semantic indexing keywords, these are usually those keywords which are similar to your keywords, they are just synonyms or in and around your keywords, as Google understand how people search, it provides you with similar searches at the end of the page. These don’t require much effort and are easily available, but these are very effective as sometimes there are various versions of saying one thing, so it helps you cover those and have good conversion rate too.

So, How to make the right SEO keyword for real estate

Always make long-tail keywords with some short keywords. As no one search for real estate like “houses to buy” “condo for sale” These are not the right keywords, you need to mention some local and hyperlocal keywords with your generic keywords.

Short keywords are also head keywords which have low conversion rates.

If you are confused about what to consider and whatnot. Initially always remember to choose those keywords which have:

  • High Search volume
  • Less Competition
  • Long Tail
  • Less than 30 Keyword difficulty.

The right keywords will get you to the right place at the right time! That is on top of the listings, whenever a potential client searches for it. It should be like your priority to set these keywords in your website, and also include all essential points required for a real estate website design

So, how to do the right SEO keyword research for real estate? 

1.Know Your Niche And Your Target Audience

Know about your niche, what all keywords are used on a daily basis, like very generic ones. And think like your clients, what would you search for if you were a client and if you were looking for a house or realtor or anything, what would you search for. Make a list of all those keywords that you can think of that are relevant to your niche.

2.Take Google’s Help 

There are a few tricks in Google that helps you see what keywords most people use, and what all you can use.
First is, Auto-complete. From the above list of keywords, type one and wait for auto-complete options that Google suggests, those are also keywords that people search for related to your keyword. Note them down and use them for the same purpose again.
By, this you can get many relevant keywords that just differ a bit and have great search volume and less competition.

Second is Related Searches. Ever noticed the end of any Google page, where You get relates searches which have just year or city add ons or just synonyms of your keywords. But they matter! they are LSI keywords which help you get more clicks as people tend to use these keywords more, it’s suggested to use some LSI keywords in your keyword list.

3. Keyword Research and Analysis Tools

Now, that you have a long list of keywords, let’s see which are more relevant and analyze them using different metrics like search volume, Cost-per-click, Keyword difficulty, Clicks, etc.  For which you can use various keyword research tools that will help you find different yet relevant keywords that are more useful for you.

Some tools are:

  1. Google Adwords keyword tool
  2. Google Correlate
  3. Moz Keyword Explorer
  4. SEMrush
  5. Ahrefs
  6. Ubersuggest

Analyze your keywords on those metrics and make a final list of keywords for your website, which you can use for descriptions as well as in your content. As I have mentioned in my other posts,  Content is also important in Local SEO for real estate, try to put localized content with local and hyperlocal keywords, this will help you get geotags which is very essential in Local SEO of real estate.

Prioritize! Take 2-3 pages for start and start with their SEO keyword research, do thorough research and build a proper list of your keywords, use them in your content. Build your content using those keywords, but don’t stuff keywords. 1-2% keywords are more than enough for any website, as more than that can affect you negatively. Your content should be natural and engaging not just jargon and keywords.

Make a strong real estate keyword research strategy, using all these steps. And stay updated as things keep on changing, and if you have queries, contact us. We are an expert in Real estate Website development as well as real estate SEO .
And also in the law industry, medical and small business.
You can contact us @ Email:info@digitalwebsitedevelopment.com

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