Keyword Research For the Medical Industry

by admin | September 7th, 20 | Medical Healthcare Website Design & Marketing, SEO & Marketing Tips

As you have landed on this page, I am sure I don’t have to tell you about the importance of a Website and its SEO for any profession. Whether it is any Healthcare specialist, Dentists, Plastic Surgeon, Physician or any Professional expert, website and SEO is very important for all.

You know that it’s very competitive out there, and you should provide your best efforts for online marketing to receive a good number of clients. As your target audience can look up on Google and find any hospital or doctor from the search results and get treatment from them, and you might lose more patients. 

SEO is a vast procedure it includes On-page SEO and Off-page SEO which are both equally important, and have various ranking factors that make it possible for you to get chances of landing on Top 3 search engine listing. 

But, one common and the most important factor is the keywords! You need to do keyword research for your medical website. The keywords you put to describe your website and content is very crucial. As for you to land on the search engine’s page, you should have the keywords that your target audience searches for. As they are already suffering because of their health, they want the best treatment from a reliable doctor, who understands and cures them fast. To do that you need to ensure you put the right keywords that describe you and your services properly, for which to need to make a full-fledged keyword research strategy for your healthcare website.

Being in the medical sector your target audience is more local than global, for which you have to consider local SEO, as it helps you get more and more local responses.  Don’t know anything about SEO and marketing of the medical industry? Ask us

How to develop a proper keyword research strategy for a doctor’s website, by using different types of keywords, like

  • Generic keywords
  • Local Keywords
  • Hyperlocal Keywords
  • Long-Tail Keywords
  • LSI keywords

Generic keywords

mean normal short terms like “ best hospital”, “dermatologist” etc, which are effective but not very, as they are very competitive and common. There will be 1000s of results for them, which means the conversion rate will be low.

Local Keywords

mean when you make it more specific mentioning city or area in which you practice, so whenever someone searches for keywords like “surgeon near me” or “doctors in ‘city name’ ”. This decreases the number of results as well as competition,  so the conversion rate is higher. So, to increase your keyword search volume, try to include city or area name in your keywords.

Hyperlocal keywords

mean when you specifically mention the details like the law you practice and what you’re best at. For example, someone searches for a “neurologist in ‘city name’ ” or “blood cancer specialist in ‘city name’ “ This is specific and would be very less competitive compared to generic, and will provide you a better conversion rate.

Long Tail Keywords

are usually local and hyperlocal keywords, they don’t have large search volume but the intent is high. so, when someone searches for these long-tail keywords they are warm leads who just need a little effort and are very specific about what they want. Long-tail keywords conversion rate is high than short generic terms. As long-tail keywords contain 3+ keywords, both local and hyperlocal.

LSI keyword

means Latent semantic indexing keywords, these are usually those keywords which are similar to your keywords, they are just synonyms or in and around your keywords, as Google understand how people search, it provides you with similar searches at the end of the page. These don’t require much effort and are easily available, but these are very effective as sometimes there are various versions of saying one thing, so it helps you cover those and have good conversion rate too.

So, How to find the right SEO keywords for a healthcare website

Always make long-tail keywords with some short keywords, you need to mention some local and hyperlocal keywords with your generic keywords.

Short keywords are also head keywords which have low conversion rates.

If you are confused about what to consider and whatnot. Initially always remember to choose those keywords which have:

  1. High Search volume
  2. Less Competition
  3. Long Tail
  4. Less than 30 Keyword difficulty.

With these metrics, you can make a list of keywords that suits your website.

So, how to do the right SEO keyword research for the medical industry? 

1.Know Your Niche And Your Target Audience

Know about your niche, what all keywords are used on a daily basis, like very generic ones. And think like your clients, what would you search for if you were a client and if you were looking for a specialist in a particular field, what would you search for. Make a list of all those keywords that you can think of that are relevant to your niche.

2. Take Google’s Help

There are a few tricks in Google that helps you see what keywords most people use, and what all you can use.
First is, Auto-complete. From the above list of keywords, type one and wait for auto-complete options that Google suggests, those are also keywords that people search for related to your keyword. Note them down and use them for the same purpose again.
By, this you can get many relevant keywords that just differ a bit and have great search volume and less competition.

Second is Related Searches. Ever noticed the end of any Google page, where You get related searches which have just year or city add ons or just synonyms of your keywords. But they matter! they are LSI keywords which help you get more clicks as people tend to use these keywords more, it’s suggested to use some LSI keywords in your keyword list.

3.Keyword Research and Analysis Tools

Now, that you have a long list of keywords, let’s see which are more relevant and analyze them using different metrics like search volume, Cost-per-click, Keyword difficulty, Clicks, etc.  For which you can use various keyword research tools that will help you find different yet relevant keywords that are more useful for you.
Some tools are:

  1. Google Adwords keyword tool
  2. Google Correlate
  3. Moz Keyword Explorer
  4. SEMrush
  5. Ahrefs
  6. Ubersuggest

Analyze your keywords on those metrics and make a final list of keywords for your website, which you can use for descriptions as well as in your content. As I have mentioned in my other posts,  Content is also important in Local SEO for law industry, try to put localized content with local and hyperlocal keywords, this will help you get geotags which is very essential in Local SEO.

Prioritize! Take 2-3 pages for start and start with their SEO keyword research, do thorough research and build a proper list of your keywords, use them in your content. Build your content using those keywords, but don’t stuff keywords. 1-2% keywords are more than enough for a website, as more than that can affect you negatively. Your content should be natural and engaging not just jargon and keywords.

Make a strong medical industry keyword research strategy, using all these steps. And stay updated as things keep on changing, and if you have queries, contact us. We are an expert in medical Website development as well as medical industry SEO.
And also in the real estate, law industry and small business.
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