In the digitally packed market today, SEO (Search Engine Optimization) is considered as one of the main elements of marketing strategies. Well, it is not a direct marketing tactic but it helps to market an online presence of the business.

As an entrepreneur, you need to understand that there is no magic way to put your website up in the rankings on various search engines such as Google, Yahoo or Bing. Search engines work on complex algorithms and it takes a lot of patience, time and effort to let search engine crawlers favor your website for a related search query.

How can a budding small business grow if consumers don’t know about it? A website without proper SEO is just like an unbaked cake. It is nothing. Therefore Small Business Website SEO is very important for making your business a Brand in your area.

But don’t worry, there is a solution to every problem and we have 15 such solutions for your SEO concern. In this write-up, we will discuss the best actionable and result-oriented tips of SEO for small business website.

Hold Tight!

1.Mobile-friendly website
2. Google My Business
3. Claim your physical address on Google Maps
4.Extensive keyword research
5. Build Keyword Rich Content for People, Not Search Engines
6. Internal Linking
7.On-page SEO
8.Start using Google Search Console
9.User Friendly Website Structure
10.Optimize Your Navigation
11.NAP Consistency
12.Page Speed Optimization
13.Get Quality Backlinks
14.Content Marketing
15.Keyword Density

1.Mobile-friendly website

In this highly competitive market, only a business that knows how to adapt according to the changes can survive. 52.2% of the worldwide website traffic was generated through mobile phones in 2018. The numbers are likely to grow in 2019 due to the storming demand for mobile devices. The most used search engine, Google, keeps updating its algorithms and it does favor a mobile-friendly website. A website made with responsive design can adapt according to the change of screen size.

2. Google My Business

Google My Business is a way for businesses, large or small, to manage their presence across Google products including Maps, Google Local, and Google’s search results themselves. This is the space to mark the presence of your business in Google’s algorithms. Choose the right business category and put real & nice pictures while setting up your Google listing. It improves rankings for localized keywords.

3. Claim your physical address on Google Maps

Adding a correct address of your business on Google Maps magically affect search rankings. Google Maps has been used widely by travelers to assist them in navigation.  A physical address on Google Maps helps your website to rank better for local searches based on the matching concept of searchers and your business’s geographical location.

4.Extensive keyword research

It is the most prominent tip for SEO of a website. Whatever you put on your website is known as content, whether it is text, pictures or videos. Search engines look for matching words as per the search queries by users. Those matching words are known as a keyword in SEO language. So you must do extensive keyword research according to the nature of your business, website design and kind of pages it has. To find the right keywords, you can use tools like the Google Keyword Planner, KWFinder, or Moz Keyword Explorer.

5. Build Keyword Rich Content for People, Not Search Engines

Content is King. Building keyword-rich content for your website is extensively important. But the content should not be formatted only by keeping search engines in mind. Your content should be user-friendly and engaging. A reader will stay longer on the page is the content is good. Good and keyword-rich content contains a profound percentage of keywords. Having content made for people will push visitors to come back again and it will improve your rankings.

6. Internal Linking

In a simple language, the internal link is one that points to another page of the same website. These hyperlinks are meant to take the user to another page of the same domain where the link is present. They are useful in establishing site structure and spreading link equity. Internal links are critical to SEO. They can significantly boost a site’s performance in search engines if used strategically. Our in-house experts rendering small business SEO services know how to outplay the game of Internal Linking. 

7.On-page SEO

Yes, Content is King but it’s not everything.

An un-optimized content is nothing for search engine crawlers. Without proper on-page optimization, even the BEST content can fail. Including proper keywords in title tags of website pages and awesome titles can work for the betterment of website rankings. Ideally, including one Meta description and H1 per page is sufficient for the magic but only when done with the utmost passion. For any  Small Business Website SEO, On-page is very crucial and important process and if done well will lead to better results.

8.Start using Google Search Console

Google Search Console is must have tool to be included in SEO toolkit.

Previously known as Webmaster Tools, Google Search Console is a free service that gives you tons of crucial information for efficacious SEO Services. It tells things like keywords that your site rank for, the position of pages in search results for a specific keyword, “Coverage” within search console tells how many pages of the site are indexed, and identifies crawl errors and un-indexable pages.

9.User Friendly Website Structure

User-friendly website structure is one of the result-driven SEO tips for small business owners.

A user-friendly structure lets your users connect and navigate through the website with ease and comfort. A website with great usability and accessibility marks a faster presence in the good books of search engines. As per Google’s take, a structure known as the Theme Pyramid is best. It goes from one general subject to more specific subtopics, so the final result resembles a pyramid

10.Optimize Your Navigation

As best described by Bowlerhat:

One of the many signals that Google uses to understand your website is the internal navigation. Your site’s navigation should help the search engine understand the context of a given page. Ideally, the navigation aligns with the structure of the site.

Consider a site with three services: Home > Services – Plumbing, Electrical, and Building > Contact

Then the navigation here would simply follow that model by possibly using a two-tier (drop-down) menu for the services element.”

11.NAP Consistency

Consistency is the key to success.

NAP is a short form for Name, Address, and Phone Number. Understanding the importance of NAP consistency is not rocket science. Your NAP should have listed the same across the web. It is widely considered as a critical factor for local search rankings. Our Local SEO services for small businesses cater to NAP consistency with the utmost professionalism. 

12.Page Speed Optimization

Ideally, a web page must load within 3 seconds (7 seconds for e-commerce).

As per the announcement made by Google in 2010, page speed impacts website ranking. A small business can easily optimize its web page for speed because of the lesser load on the website in comparison to large scale websites. Using perfectly compressed images, having fewer ads, a good host, a lightweight theme and minimal use of externally embedded media are few things that can be done for better load time and speed optimization. Consulting a small business SEO company can yield better results.

13.Get Quality Backlinks

Quality backlinks are like high authority referrals.

A small business websites take a long time to establish an image to pop up in search results. Getting quality backlinks from websites with high domain authority is a technique to cut down that time. A website with good quality backlinks is like an approved product for search engine crawlers and it also helps to get more traffic. 

14.Content Marketing

SEO & Content Marketing goes hand-in-hand.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. SEO helps to take your content to those who are searching for it and with no content; there is no scope for SEO.

15.Keyword Density

A right keyword density is like a salt-to-taste.

Search Engine algorithms look for the contents that are relevant to the keyword present in the search query and not just for the presence of keyword. Your small business website should be furnished with content containing the right amount of keywords. 1% -3% is an advised density for the use of keywords.

So, Now you may have understood why Small Business Website SEO is important and what are the on-page optimization processes. So, what are you waiting for? Hire Digital Website Development for your Small Business Website SEO services and make your Business a Brand.