Dental SEO Made Simple: A Step-by-Step Guide for 2021
Many dentists and dental practice managers are perplexed by the concept of dental SEO. It can be a particularly perplexing matter for dentists who want to focus on providing exceptional patient care rather than becoming a marketing guru.
Here’s the truth: by 2021, dentists will no longer be able to ignore SEO. A Dental SEO procedure is a must if you want to expand your training and maintain new patients coming in. Having some background and expertise in this area will ensure that you understand the relevance and are more prepared to take the necessary steps to improve your rating.
That is precisely why we created our Dental SEO Made Simple guide: we want to deliver clarity and drive success for dentists all over the world.
So, let’s get started with the basics…
What is search engine optimization (SEO) in dentistry? Dental SEO is a method of increasing the visibility of your dental practice in search engine results by achieving the best position on a search engine result page (SERP) without having to pay for an advertisement.
For example, when a potential patient types “dentist near me,” “implant dentist,” or some other combination of dental search words into Google (or Bing, Yahoo, or another search engine), an SEO methodology is what helps your training appear at the top of the results.
You’ll need an SEO Dental Marketing Consultant if you want to be found online by patients.
The Importance of Search Engine Optimization for Dentists:
The most compelling justification for Dental SEO Services and strategy is that it is a viable means of attracting new patients to your practice. Whatever the case may be, there’s a lot more to unload!
Consider SEO to be the cornerstone of a cutting-edge online marketing strategy for dental businesses. Dentists won’t be able to advertise their training without SEO in 2021.
1. SEO for your dental practice will build patient trust and credibility.
There’s a reason why the majority of people click on one of Google’s top 5 suggested dentists: they believe the dentists who appear first are the best. Google is also thinking along these lines!
It’s a smart cycle: the higher you rank in searches, the more likely it is that potential patients will trust you and visit your website. The more people who click, the more Google sees you as a trustworthy source and will continue to push you to the top of the results.
2. Search Engine Optimization Increases the Number Of Visitors To Your Website.
According to a recent study, organic (non-paid) searches account for 53% of all website traffic. It may be substantially more for your specific area and website. This is especially important for two reasons:
The more people who visit your website, the more possibilities you have to encourage them to schedule a dentist appointment.
Instead of contacting patients to see whether they need to hear from you, Dental SEO makes it easier for potential patients to find you when they need you. As a result, you’ll have more great leads (patients you need) and higher conversion rates.
3. The best SEO results in a better website user experience.
The importance of website client experience is heavily emphasized by great SEO solutions. For example, SEO recommended practices for dentists include the following:
- Page load time is quick.
- Flexible and agreeable plan
- Page headings and subheadings
- Convincing content and one-of-a-kind
- Site navigation is simple.
Each of these methods makes it easier for potential patients to find what they need on your website (known as a good client experience) and, as a result, improves your SEO ranking.
How can a dentist get to the top of the search engine results?
Ranking #1 for a random search is rarely guaranteed, but it is possible (all things considered, someone needs to rank in the best position). Maintain your focus on appearing on the main page in any situation.
Climbing even a few spots can have a significant impact!
How to optimize a dental website for SEO:
Your website is the starting point for your whole SEO strategy, so start there. Here are some things to focus on when creating a website.
1. Create your website using WordPress.
WordPress is used to create the greatest dentistry websites. WordPress sites are adjustable and versatile, and they look and function similarly to those on a desktop computer. After that, make sure that search engines can both find and understand your site. That implies no glimmer, Silverlight, iFrames, or other media-heavy methods are allowed.
2. Create a fantastic Dental website SEO Strategy:
The design of your website will have a huge impact on whether or not potential patients have a positive experience with it. Furthermore, as previously said, client experience is an important ranking factor for SEO.
Concentrate on creating a dentistry website that creates a memorable and rapid first impression. The best method to do so is with a sophisticated, unique website designed by a professional that 1) understands the dental industry and 2) has experience with search engine optimization.
3. Encourage the creation of one-of-a-kind, cutting-edge content.
A fantastic strategy should be supported with unique, persuasive, and engaging content.
Copy-and-paste content will be penalized. Always write in your terms, using your distinctive voice and tone.
Convincing – Your website’s copy should be centered on your patients (not you), answer fundamental questions, address their problems, and show how to solve those problems. Use the StoryBrand strategy as a fantastic starting point.
Keyword-optimized — The most important aspect of SEO is to ensure that your content is engaging. This includes conducting thorough keyword research for every page of your website, as well as ensuring that those keywords are remembered for headings, metadata, and duplicate content.